Awaken your Iberian Sense

“I really like Iberian Ham and museums.” That’s how clear and resounding Brad Pitt showed himself during an interview given in Spain a few years ago while he pointed to a plate of Iberian Ham. The acclaimed actor has never hidden his passion for Iberian Ham, and he is not the only celebrity who idolizes this gastronomic emblem: Mark Zuckerberg declared that he went to the Mobile World Congress to eat Ham, Cristiano Ronaldo awakened his “Iberian Sense” when he tasted it for the first time in Madrid and even Johnny Depp himself asks for it every time he visits Spain.

Iberian Ham, a unique gourmet product

Become a European gastronomic icon, the Iberian Ham has crossed the limits of gastronomy to become a cultural emblem of the Mediterranean Diet; a product that arouses interest in our way of life and customs, as well as in discovering a gastronomic culture worthy of being declared of cultural interest.

A meticulous, traditional, natural and long production process that culminates in the sensory enjoyment of a unique product. To appreciate the sweet, salty and cured nuances of the Iberico Ham and fully enjoy that explosion of flavor so characteristic on our palate, we must use all the senses: sight, touch, smell, taste…

This is how the international project “Iberian Hams from Spain, Ambassadors of Europe in the World” arose. An emotional campaign promoted by ASICI, with the support of the European Union, with the aim of stimulating the entire world to awaken its Iberian Sense and delight in the unmistakable flavor of this unique gourmet product in the world .

Do you really think you only have five senses?

You have a sense that is the sum of all. The Iberian Sense. A sense that is born in the Mediterranean culture that is born from uniting something as unique as the Iberian Ham and something as extraordinary as a special way of understanding and living life. It is about feeling, sharing and enjoying. Because the ‘Iberian Sense’ takes you to the essence of what we are… to perceive an incredible aroma, color or flavor, to enjoy Iberian Ham.

The Iberian Sense cannot be described, it can only be experienced

The Iberian Santino cannot be described, it can only be experienced because we are talking about something more than food. We are talking about European culture, gastronomic heritage, the rural world, the landscape that provides it, sustainability… In short, we are talking about a singular and special product.

A product that needs 4, 5, 6, 7… years before being enjoyed. Because if there is something that characterizes the production process of an Iberico Ham, it is that it is a natural process based on long preparation and curing times. An Iberico Ham needs a long time to become a masterpiece. In a product with an intense and persistent aroma resulting from the final stages of maturation, with a suggestive appearance of an intense reddish color drawn by its characteristic veining and with a firm texture that allows it to be cut into very thin slices.

If you are willing to wait all that time to enjoy the unmistakable aroma and flavor of Iberico Ham, it is because you have the Iberico Sense. It’s within you, no matter where you’re from… you have it. You just need a slice of Iberian Ham to wake it up.

Awaken your Iberian Sense. Iberian hams from Spain, ambassadors of Europe in the world.